Strætó, public transport company in Reykjavík, Iceland
Strætó bs:
How public transport in Reykjavík became
data-driven
What we did
Strætó bs has worked with DILAX since 2016. Before implementing an automatic passenger counting (APC) system, passengers were counted manually: Once a year students were hired to ride the buses for days and count every single person boarding and alighting. The collected data was then put into an analytics tool - again manually. Since this approach was expensive, time-consuming and complicated and the the data was not precise, Strætó began to look for a different solution.
Until today DILAX has equipped 47 buses, almost 50% of the fleet, with APC systems. The collected data is directly fed into the software DILAX CItisense. There, various KPIs are differentiated:
- Line reports
- Users per line
- Peak hours
- Vehicle map
- Live data
Jóhannes Rúnarsson, Managing Director of Strætó bs
"With Citisense we now have more reliable data much faster. The handling is much easier and we have more "attractive" data reports. This increases our transparency vis-à-vis the municipalities and the interest of politics in our reports."
About Straeto
In Iceland's capital Reykjavík, taking public transport means taking the bus. A bright yellow bus, called "Strætó" by the locals, a shortened nickname for "strætisvagn" ('urban bus'). Fittingly, the transport company is called Strætó bs. It was founded in 2001 and operates about 160 city buses in the capital region.
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DILAX Citisense
DILAX Citisense transforms mobility data into insights and knowledge. If you know how when and where passenger flows move through your city, you can identify demand in those patterns and make the right operational and strategic decisions.
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Automatic Passenger Counting
Local data from the APC system become a source of knowledge for a wide variety of urban transport issues. Not only can you evaluate the services provided but you can also react quickly to current traffic situations and strategically develop your future services.